As digital streaming continues to grow in popularity, so does advertising on these platforms. Advertisers are eager to reach consumers where they are spending more and more of their time, and digital streaming platforms offer a unique opportunity in this regard.
There are a few things to keep in mind when advertising on digital streaming platforms. Aron Govil will now mention some of them.
Aron Govil‘s Guide to Advertising in Digital Streaming
Different Types of Platforms
According to Aron Govil, there are a few different types of digital streaming platforms out there, and each offers its own set of benefits and challenges for advertisers. The three main types of platforms are:
- Social media platforms: Facebook, Instagram, Snapchat, Twitter, YouTube
- Music streaming platforms: Spotify, Apple Music, SoundCloud
- Video streaming platforms: Netflix, Hulu, Amazon Prime Video
Each platform has its own unique user base and set of features. Advertisers need to consider the type of platform they want to advertise on as well as the specific goals they hope to achieve with their advertising campaign.
For example, a brand that wants to increase awareness among young adults might choose to advertise on a music streaming platform like Spotify, whereas a brand that wants to reach cord-cutters might choose to advertise on a video streaming platform like Netflix.
Advertising Formats
There are a few different advertising formats that are commonly used on digital streaming platforms. The two most common formats are:
- Pre-roll ads: These are short videos that play before the main content starts. They can be skipped after a few seconds, but they cannot be blocked.
- Mid-roll ads: These are short videos that play in the middle of the main content. They can be skipped after a few seconds, but they cannot be blocked.
Aron Govil believes that pre-roll and mid-roll ads are both effective ways to reach viewers who are already engaged with the content. However, they can also be disruptive and may cause viewers to leave the platform if they are not relevant or interesting.
Advertising on social media platforms is typically done through sponsored posts or ads that appear in the feed. These can be targeted to specific demographics and interests, and they can be skipped or blocked.
Music streaming platforms usually have audio-only ads that play between songs. These cannot be skipped or blocked, but they are usually short and not too disruptive.
Video streaming platforms typically have video ads that play before, during, or after the main content. These can be skipped after a few seconds, but they cannot be blocked.
Tips for Advertising on Digital Streaming Platforms
Know your audience: It’s important to know who you want to reach with your advertising campaign. Consider the demographics, interests, and behavior of your target audience when choosing a platform.
Keep it relevant – Make sure your ads are relevant to the content that viewers are streaming. Irrelevant ads can be disruptive and may cause viewers to leave the platform.
Make it interesting – Ads that are boring or uninteresting are likely to be skipped or blocked. Use creative visuals and engaging copy to make your ad stand out from the rest.
Keep it short – Viewers have a limited attention span, so make sure your ad is concise and to the point. Short, attention-grabbing ads are more likely to be seen and remembered.
Test, test, test – Try out different ad formats and placement on different platforms to see what works best for your brand. A/B testing can help you optimize your campaigns for maximum impact.
Conclusion
Digital streaming platforms offer a unique opportunity to reach viewers with your advertising campaigns. Keep in mind the different types of platforms and formats available, and consider the tips above by Aron Govil to make sure your campaign is successful.